AI in Marketing

According to, Alan Mathison Turing "If a machine can think, it might think more intelligently than we do, and then where should we be? Even if we could keep the machines in a subservient position, for instance by turning off the power at strategic moments, we should, as a species, feel greatly humbled". (September 2004) 

With the use of AI in Marketing like chatbots, Voice-based searches etc has made lives easy for many organisations. To understand better the trends of Artificial Intelligence in Marketing which is likely to explode by the end of 2020. 

1. Customer Segmentation: With the help of AI in marketing organisations can now profile customer based on their browsing behaviour, content creation is made easy with AI, Re-targeting, click-tracking, tracking the digital prints. Also, various products are suggested to customers by companies based on their purchase history using AI. Hence, improving customer service and providing better service.
2. Using Artificial Intelligence for Customer Retention: According to, Luigi Matrone (eBusiness Institute) "AI can be used as a powerful tool to gain customer loyalty and to retain the customers with the use of B2C platforms and strong customer relationship management meaningful insights can be extracted from multiple data sources to drive the customers back." 
3. Automation: According to Adobe, "41% of the leading organisation are already using AI in Marketing for almost everything from detecting potential fraud and suggesting keywords whereas 47% of the organisations have still no plan of investing in Artificial Intelligence or Machine Learning."
4. According to Bo Bothe, "By the end of 2020, Chatbots and Voice-Assistant for marketing will provide more opportunities for both Digital Marketers and Consumers. (November 2019)

In Conclusion, Automation and Digitization have already changed the face of Marketing history and now AI is going to transform it completely. (Gerry Murray, IDC Director) 

References : 

1. Forbes Agency Council, Dec 30, 2019, "Nine AI Marketing trends set to explode in 2020." URL: https://www.forbes.com/sites/forbesagencycouncil/2019/12/30/nine-ai-marketing-trends-set-to-explode-in-2020/#3f4ef10c3a20, Accessed ( Feb 20, 2020)
2. Del Pozo, 2020, "Digital Trends" URL: https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf, Accessed ( Feb 20, 2020)
3. Murray, Sept 2019, "AI and the transformation of Marketing Roles" URL: https://www.idc.com/getdoc.jsp?containerId=US45457719, Accessed ( Feb 20, 2020)