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Analysis of Tarun Gahlot's Blog using Google Analytics.

Analysis of Blog posts traffic using GA.


Audience Analysis Overview : 



The above analysis is based on a course of 6 weeks blog post traffic showing the number of new users, the number of times a user visited the page, the total number of page views by users, how many times the user exited the site as soon as they came on the website i.e Bounce Rate.

Acquisition Analysis Overview : 



The above analysis is based on how the users came to the website. In the course of six weeks, 40 Users came directly to the website through the shared link, 25 came through social media platforms like Instagram, Facebook, LinkedIn etc, 14 of them came through referral links. Also as there was no On-page Optimization so the organic search is almost negligible.

Behaviour Analysis Overview: 



The following behaviour analysis shows the following: 
  • Total Pageviews
  • Unique Pageviews
  • Avg Time on Page
  • Bounce Rate
  • Exit Percentage
  • Most visited Page ( Value in Big Data for Marketing )


New vs Returning : 



Location : 

The following analysis shows the blog visited from different locations mainly Ireland has the maximum number of users who visited and commented on the blog post followed by India, Germany, France and the United Kingdom.


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Student Details

Subject Name: Data and Digital Marketing Analytics Subject Code: B9DM105 Lecturer Name: Naomi Kendal Student Name: Tarun Gahlot Student Number: 10521043 Assignment Title: Publishing 6 Blog Posts and analyzing it using Google Analytics Blog URL:  https://dbsserialblogger.blogspot.com/
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